I understand customers.
Honest, I really do.
After all, I am very often a customer myself. At the local supermarket, cinema, petrol station, or even another restaurant, I am a customer. So, if I say I understand customers, I really mean it. It’s not as if they’re from outer-space. Well, a few of them are, but we won’t go into that.
They’re more often than not, your next door neighbour, the supermarket checkout girls, etc… Maybe the odd restaurant inspector, every now and then.
As a restaurant customer and an industry insider, I really enjoy attentive service, a smiling waitress, one who listens to your order carefully and gets it right. “Medium rare? That’s how I like it, sir.”
But sometimes, an attentive wine waiter can spoil your meal. As your glass is topped up between sips you find that you’ve guzzled your fairly expensive wine well before you’ve finished your starter.
“Can I get you another bottle, sir?”
On one occasion lately, an over-zealous sommelier as they like to be called, grabbed the bottle off my hand as I tried to top up my glass.
“Does he think I am incapable of pouring myself a drop? Is there a special way of filling your glass?”
Oh, and the other thing that truly annoys me is the giant black pepper grinder! As introduced by cheap Italian trattorias in the 70’s. As if the carefully prepared food is going to be improved by a pinch of black pepper! Mind you, in some restaurants, it can be.
And this archaic practice has led customers to underrate your restaurant if you don’t happen to own a porn-sized grinder.
As always I say if you can’t beat them, join them.
“Black pepper, madam?”
“What? On my ice cream?”