The art of surviving recessions...

Over our twenty-three years in business we have been through a few trials, Foot-and-mouth, Salmonella, Chinese Bird Flu, and many more financial crises that would usually floor a fledgling business.
I learnt that our survival had to do with our customers putting their trust in us.

Let me put it this way.
If you don't have two pennies to rub together, can you afford to gamble?
Of course, not!
So, you stick to what you know, the tried-and-tested. As simple as that!

And that is why we can survive anything this world throws at us.
Wall Street crash... Not 1929...
Credit crunch...
Flu epidemic...

And guess what?
These lows help us sharpen our operation. Honest!
We look at how we can improve our customer care.
We talk to our existing suppliers and look at new ones for better deals.
The only thing we do not do is to lower our standards!
Instead, we improve them. Not by lowering prices but by giving better value. Not in monetary terms but in satisfaction terms.

The extra mile...The extra smile...

All this goes a long way.
And when the recession is over we find that we come out of it much stronger.